Will online storefronts wipe out brick-and-mortar businesses?

Will online storefronts wipe out brick-and-mortar businesses?

Has the Internet Changed the Shopping Experience for the Better?

There was a time when going shopping meant a mini-vacation of sorts. Malls, Specialty shops and Novelty stores proved to be full of colourful excitement. You never knew what you were about to encounter or what treasure you might soon discover. The enticing aroma, fabulous textures, and the bright lights were enough to satisfy the most discerning shopper’s pallet.

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At least until the next time, the compulsion arose to venture out for the hunt.

Then came the wonderful Internet! With the stroke of a key, you were transported to an array of sites. High fashion, wholesale, eBay and any Mall storefront that you would find in the most extravagant cities. But, not just any store mind you, an e-commerce store that was as intoxicating as it was unique. A new world has been born. An extremely “Jetson” shopping experience was invented, one easy to manoeuvre and one that allowed transactions to be even simpler to complete. In a click of a mouse, you could come up with a whole new wardrobe and just as easily apply your discounts or any special requests you may have. How easy? Just take a look at your shopping cart. Online sites are created with you, the trendy shopper, in mind. Big money has gone into putting together the highest quality, the simplest steps and the safest environment in order to make any transaction feel like an ultimate pleasure.

A shopper’s dream come true? But, of course, as the statistics rise, it’s becoming quite clear, that more consumers are preferring this mode of purchasing. No more long lines, no more rude sales clerks, no more hours wasted and best of all? A parking spot has now become a distant memory. Could it get any better? Yes! Fancy handmade sweaters that are only made in England? Poof, it’s yours! How about Swiss Chocolate, made in, get ready… Switzerland! Just type in the quantity, please, and it’s on it’s way. Fantasy and reality intertwined, all wrapped up in a lovely fed-ex package, waiting patiently at your front door for you to arrive.

Groceries can be planned for with care, customized to your family’s needs and made ready to deliver in a blink of an eye. Your loved ones are now able to prioritize schedules and events, without the sometimes unnecessary hassle of trudging into the neighbourhood grocery store. This is especially invaluable during the often chaotic holiday seasons. A blessing of sorts, and may soon be taken for granted.

The Internet has changed the world. Enormously. Brick and Mortar stores can still hold a nostalgic feel and provide you with endless opportunities to see, feel and hold your selected merchandise. But, the Internet miraculously brings the world to your fingertips. It’s an amazing era we’re now experiencing. One that conjures up extravagant images. And, just imagine, this is only the beginning.

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