How to promote your business online for free?
Free advertising, abundantly available on the internet, increases your business profits more than any other type of marketing. Free advertising does not cut into your profits while providing crowds of eager visitors to your business website. Some of the best methods for advertising online are free. But how do you find these free advertising opportunities? How do you promote your business online for free?
Promote Your Business for Free – Build a List
Make your website work for you. The number one way to promote your business online and increase profits is to collect a large list of opt in email subscribers. Create a monthly or weekly newsletter, or an email autoresponder series, and get people to sign up. These list subscribers will be a captive, willing audience for your business products and promotions.
The best way to build a list to promote your business online is to give something to each person who signs up. This is often a free ebook or other information product.
Promote Your Business for Free – Article Marketing
Writing quality, keyword specific, articles and submitting them to article directories is one of the most popular and effective free advertising methods online. Build a following of eager readers and establish yourself as an expert in your field. With the addition of an eye-catching author’s bio or resource box, complete with website link, you will attract more visitors quickly.
Since some search engines penalize non-unique content on the internet, it is recommended to rewrite your article each time it appears in a directory. If you wish to use the same article on your blog or website, you must rewrite it so it is completely unique.
Promote Your Business for Free – Forums and Blogs
Posting articles and making comments on popular forums, message boards, and blogs are always good ways to promote your business online for free. Be sure not to spam your links, but instead offer quality information that will inform or entertain other visitors. Adding your website link will both attract short-term traffic, but also increase your range of influence on the web and, possibly, your search engine rankings.
Promote Your Business for Free – Marketing Cooperatives
Meeting other online business owners and collaborating on advertising campaigns is an excellent way to promote your business for free. While some search engines have reduced the efficacy of link exchanges, piggy backing product or website advertisements in other newsletters, blogs, and forums can increase profits considerably. Networking and making contacts in the online business world can help you promote your business online for free.